The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other realities about modern-day B2B advertising. We go over just how the buying journey is now completely fragmented and the way that community building can assist online marketers retake control of the discovery as well as de… Read More
Mark Donnigan: It's going wonderful, Ben. I am so happy to be here on your program.Particularly offered the significance and also the seriousness of the subject we're going to be dealing with over the course of this discussion as well, which is one that I think is actually under-discussed. One that might if not elevate some brows, however may get y… Read More